The Power Of Persuasion

a lightbulb

drawn on the chalkboard

seeds in your mind

By nature, we are social animals. We thrive on the interaction of others. This feeling of togetherness is what compels us to form groups - our family, our friends, our place in society.

With this closeness comes the need to share our ideas with others - to persuade them to our way of thinking. We can achieve this through the power of persuasion.

But how do we persuade someone? What can we do without using threats or force? The answer is to look within ourselves and make use of one of our greatest gifts - the power of belief. Like it or not, we are emotional creatures. All the beauty of a perfect Aristotelian syllogism means nothing if your audience can not feel the emotion in your words. True persuasion is not won by fancy logical equations, but by the power and conviction in your words - you feel so strongly about something that your passion passes through your audience and wins the heart of the people.

Which would you rather have? The finest mathematical proof set up in perfect order, or the enthusiasm of someone who loves their subject and yearns to shares their knowledge with others? Do you favor human warmth and feeling, or a cold equation?

Remember this: People are not moved by perfect logic, but by the power of your beliefs and your enthusiasm. If you want to win the hearts of your audience, you must follow these principles. Only then will you have the power to persuade.